Senior communications expertise, when you need it
I help organisations bring in experienced communications support without the time, cost, or commitment of a full-time hire – for a defined project, a retainer, or as an embedded partner.
Everyone agrees communication matters. Not everyone has the capacity to give it the attention it deserves.
Priorities multiply, timelines compress, and important work still needs to move forward.
I provide a flexible way to access senior communications expertise – helping leaders clarify complex ideas, strengthen narratives, and reach the right audiences.
Services
Clients can engage me for a specific project, or for more sustained support, I’m available on retainer or a per diem basis.
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Aligning stakeholders, sharpening narratives & building communications strategies that strengthen reputation & advance business objectives.
Communications & channel strategy · Media relations · Messaging frameworks · Issues management · Government relations · Stakeholder mapping · Communications audits · KPI frameworks
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End-to-end planning and delivery for research, brand, & platform launches - from narrative development through to media outreach & project coordination.
Launch strategy · Media strategy · Media pitch development and execution · Digital content creation · Creative brief development · Agency management · Event management
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Helping organisations communicate clearly with their people - particularly during change, growth, or transformation.
Change communications strategy · Employee FAQs · Intranet content development · Leadership messaging · Newsletter development · Company announcements · Brand & content guidelines
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Supporting leaders to communicate with clarity and confidence across internal and external audiences.
Speeches · Board & investor presentations · LinkedIn strategy & content development · Spokesperson preparation
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Clear, direct writing across a wide range of formats – from website content and campaign copy to reports, email campaigns, media materials and subscriber communications.
Social content · Email campaigns · Website content · Copywriting & editing · Subscriber communications · Media & event preparation
About
From experience, I know communications teams are always squeezed, stretched, and forever in need of an extra pair of hands.
That's why I founded SJM Connect – a Singapore-based consultancy giving organisations access to senior communications expertise on a flexible basis.
I'm a senior communications professional with over eight years of experience across professional services, FMCG, government, geopolitics, and the non-profit sector – including roles at McKinsey & Company, The Arnott's Group, and Australia's Department of Foreign Affairs and Trade.
My work sits at the intersection of strategy and execution – helping leaders communicate clearly through growth, change, and complexity, with particular strength in issues management, media relations, and strategic initiatives.
I'm based in Singapore and work with clients across APAC and globally.
- Samantha MacDonagh, Founder & Director
Let’s talk
Whether you need extra capacity during a busy period, support for a launch or restructure, or an embedded communications partner – I’d love to connect and explore what’s possible.